Nazeerah is a thoughtfully curated Egyptian textile design shop based out of Portland, Oregon. The goal of the company is to provide an avenue to revitalize the dying art form of textile design in Egypt by selling the beautiful handmade items to the rest of the world.
The logo is a geometric abstraction designed to reference the patterns found in Egyptian textile design while paying homage to the iconic scarab and its underlying symbolism of growth and fertility. The lines that jut out from the tear drop shape in the middle of the design mimic energy sprouting from the heart, seed or flame.
The type is intended to be paired with the scarab and accentuates the geometric design and uses the same line weight to accentuate the logo’s geometric design. The crossbar of the letter A mimics the bottom of the tear drop shape. The serif that begins at the top of the letter N and and the stroke of the letter H evokes energetic balance.
Nazeerah's logo references so much of ancient Egyptian culture yet at the same time maintains an elegant airy modern edge that is both fresh and contemporary.