Nazeerah is a regenerative and sustainable clothing brand based out of Portland, Oregon and rooted in Egypt.
The name Nazeerah comes from the founder’s grandmother who was the village seamstress in Upper Egypt. Nazeerah lived during a time when clothing was made of natural fibers, the cotton crops were not sprayed with synthetic fertilizers, people lived closely with the earth and sustainable practices were the common way of life. Nazeerah’s mission is to carry on this legacy and it is on track to be a leader of sustainability in the fashion industry.
Emily, the founder and Creative Director knew that she wanted the logo to include a scarab, an important symbol in Egypt meaning regeneration, fertility and renewal. The center of the scarab mimics a cotton flower in bloom, paying homage to one of Egypt’s most famous crops.
e-commerce photos by Snap14 Production and Michael Maged