Services
I offer a variety of design services including brand identity, brand consultation, campaigns, illustration, social media templates, invitation design, packaging, menu design, postcards, posters, book covers, album design, business cards and branded retail environments. Each project is unique and pricing is determined by the needs of my clients, however I understand the need to get a ballpark idea of the investment needed for your brand. Please refer to the following for price expectations of some of the standard design services I offer. Have something else in mind? Send me an email to get the conversation going!
Branding Packages
A unique visual identity designed just for you and your business.
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This option is great for new small businesses wanting to get a start on their branding but don't need a whole brand build out yet. This logo package starts at $2,500 and includes a custom designed combination logo or wordmark, a secondary logo lockup, color palette, suggested supporting fonts, a style guide, a social media icon, logo mock-up examples, editable design files, print ready files and web files. Final price determined by customer needs.
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This logo package is perfect for businesses that need a logo and designed collateral such as business cards, letterheads, menus, packaging. This package starts at $3,000 and includes a wordmark or combination logo, additional logo lockups, branded collateral, color palette, suggested supporting fonts, a style guide, a social media icon, brand mock-up examples, editable design files, print ready files and web files. Final price determined by customer needs.
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This package starts at $4,000 and includes everything in the Fundamental Design package, plus custom design assets such as patterns or illustrations to further build out your branding. Final price determined by customer needs.
The Process
Each project is tailored to your the needs of your unique business, however here is an idea of what you can expect once we begin.
Discovery Meeting
We will have a call or in person meeting to review your brand vision, focus, goals, target market and differentiation factors.
Questionnaire
I will give you a questionnaire that will further explore your brand focus and vision.
Alignment Meeting
After review of questionnaire we will have a conversation to make sure we are aligned on the vision for your brand.
Visual Research
We will co-create a Pinterest board to nail down key style directions and the mood, tone and aesthetic you are drawn to.
Brand Strategy
An in-depth research phase follows to find visual examples to create a mood-board to inspire design direction. At this time we will nail down basic messaging, mood and explore color palette. The mood-board will clearly represent design inspiration so that the client has the opportunity to respond with feedback.
Design
Build out of 2 unique design directions including a primary logo lockup, a secondary mark and color application for you to review and to provide honest feedback. From there, you pick ONE direction and we rework and refine. 3 optional rounds of revisions are included to make sure your branding is perfect.
Supporting Assets
A color palette, supporting font suggestions*, social media icon, agreed upon print collateral and a style guide are developed so that you have a strong and supported brand.
Final Delivery
Final files are delivered via Dropbox.
*If client does not have access to font suggestions, client will purchase fonts separately from this fee for legal use and copyright purposes if required by law.